The Difference Between Second Screen & Social TV Is That There Isn’t One
Molly McHugh of Digital Trends writes: It’s time to talk about something we’re doing wrong. This might sound arbitrary and pedantic and like something only a handful of us care about, but it’s going to...
View ArticleU.S. Mobile Local Ads to $9.1 Billion in 2017
All Access Music Group writes: BIA/KELSEY has good news for the sales department, as it forecasts U.S. mobile local advertising revenues to grow from $1.2 billion in 2012 to $9.1 billion in 2017,...
View ArticleNCAA March Madness Live Generates Record 45 Million Live Streams
March Madness has continued to manifest itself in record numbers digitally and on mobile devices during the 2013 tournament to date. Managed by Turner Sports, NCAA March Madness Live generated 45...
View ArticleDirecTV’s First Original Show ‘Rogue’ to Debut with a Second Screen App
Cory Bergman of Lost Remote writes, “It seems like everyone is jumping into original programming these days, including DirecTV with its first show, Rogue, premiering this Wednesday night. Just like...
View ArticleLive Video Viewing Tops VOD
Gavin O’Malley of MediaPost writes: As consumers get cozier with digital services — and those services continue to improve — major differences are emerging in the time they spend with live content...
View ArticleHTC Launches Campaign to Promote Flagship Smartphone
BELLEVUE, WASH.–HTC launched a national promotion campaign that puts the flagship HTC One smartphone phone into the hands of consumers in 11 major markets to compare against their own phone. The HTC...
View ArticleData Measurement Critical to Mobile TV
After half a dozen years as the principal proponent for mobile television, the Open Mobile Video Coalition (OMVC) integrated functions with the National Association of Broadcasters (NAB) at the...
View ArticleSecond Screens Popular But Not Always Companion TV Apps, Study Says
Dawn C. Chmielewski of The L.A. Times writes: A new study from the NPD Group reveals that nearly all U.S. households own at least one device that can be used as a second screen while watching TV. It’s...
View ArticleNAB’s Smith: Broadcasters Must Seize the Wireless Future
WASHINGTON — TV’s future lies in “our willingness to embrace new platforms, and to go where our viewers want to go,” National Association of Broadcasters president Gordon Smith told attendees of the...
View ArticleMTV Turning To Facebook To Support ‘Movie Awards’
MTV has consistently tapped social media to enhance its marquee live event telecasts, and this Sunday’s MTV Movie Awards show is no exception. The network will partner with Facebook to give viewers...
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